Groupon Social Coupons Unprofitable

A recent study shows that social coupons may not be a best bet for some businesses.  Before you participate in a social coupon promotion, do your research on who redeems these coupons, and make sure your offer will entice the customer you seek and hope to retain – not just the one-time bargain shopper.

Groupon Social Coupons Unprofitable for One-third of Marketers: Study

Oct 20, 2010 6:00 AM, Brian Quinton for P&I

Social couponing—in which online coupon offers go active once a minimum number of registered users sign on to them—has become a hot new promotional platform, particularly for category leader Groupon but also for contenders such as Living Social. The time-limited, locale-based deals resonate well enough with consumers that Groupon has grown from a startup in November 2008 to a company with revenues of around $50 million a month.

Full Article.

Proctor & Gamble says “No Mom Left Behind” for the Winter Games

Proctor and Gamble is going for marketing gold at the 2010 Winter Games. Their “Thanks, Mom” advertising campaign will highlight the role our U.S. athlete’s moms play in the Olympics.

Along with commercials and the individual sponsorships of at least 16 athletes, Proctor and Gamble will:

• Offer athletes’ mothers (or another key figure in the team member’s life) pre-loaded debit cards to help cover Olympic expenses.
• Pay for a Family Home meeting place in Vancouver for athletes and families to watch the games, eat and pick up event tickets.
• Give Athletes with children in diapers samples of a new version of Pampers.

While some key U.S. sponsors have pulled out due to economical times, Proctor and Gamble is expected to easily top the 22.6 million they spent on advertising in the Beijing Games.

Read the full article at wdbo.com

This post contributed by: Jennifer Armstrong, WDBO Senior Promotions Coordinator